Intro to Blogging for Business Training Course

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One of the benefits of having a business blog is that it can be an effective means to communicate with the consumers.  The Intro to Blogging for Business training course is designed for businesses that don’t have a business blog yet.

After completing the Intro to Blogging for Business Training Course, you will have learned: the differences between a business blog & other websites, the differences between Free & Hosted Blogs, how to set up WordPress, how to leverage traffic to your blog, keyword density, the basics of back-linking and much more.

This comprehensive course is now available in London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Edinburgh, Liverpool, Manchester and UK wide.

Please click the In-House Training tab to receive a free quote for courses delivered at your preferred location.

Learning Outcomes
Course Outline
  • Learning Outcomes - Intro to Blogging for Business Training Course

    • Understand the difference between Free & Hosted Blogs
    • Understand the Key Terms and Concepts
    • Learn What MUST be Included on a Blog
    • Get a List of Preferred WordPress Plug-Ins
    • Get a List of Preferred WordPress Settings
    • Implement the Most Important Elements of Content Creation
    • Learn Proper Keyword Density
    • Learn How to Leverage Your Content
    • Understand the common mistakes (and know how to avoid making them)
    • Learn Ways to Leverage Traffic to Your Blog
    • Learn How to Set Up RSS Feeds and Why
    • Learn How to Pre-schedule Blog Posts
    • Understand the Basics of Back-Linking
    Duration: 1 day course


    Intro to Blogging for Business Training Course Reviews:

  • Course Outline - Intro to Blogging for Business Training Course

    Download Intro to Blogging for Business Training Course Outline


    This course is for a business that does not yet have a business blog.

    Blogging can help and business to both take advantage of the billions of people searching for content on the web as well as promoting themselves as an “Authority” or specialist in their field.

    Blogging is also one of the fastest ways to get your site ranked in search engines!

    Intro to Blogging for Business Training Course - Lesson 1
    What is Blogging?
    • Blogs vs. Website
    • Blogs vs. Social Bookmarking
    • Blogs vs. Social Media
    • Blogs & Web 2.0 Properties
    Intro to Blogging for Business Training Course - Lesson 2
    Blogging Platforms & Software
    • Free vs. Hosted Blogs
    • WordPress
    • Blogger
    • Analytics & Reporting
    Intro to Blogging for Business Training Course - Lesson 3
    Blogging Strategy
    • News
    • Features/Benefits
    • Getting PR
    • Social Interaction
    Intro to Blogging for Business Training Course - Lesson 4
    Setting Up WordPress
    • Settings/Plug-Ins
    • Themes
    • Widgets
    • Required Pages
    Intro to Blogging for Business Training Course - Lesson 5
    Starting a Blog
    • Writing Style
    • Multiple Authors
    • Posting Schedule
    • Social Media Feeds
    Intro to Blogging for Business Training Course - Lesson 6
    Getting New Visitors
    • Guest Blogging
    • Forums Explained
    • Blogging Networks
    • Membership Blogs

  • In-House Training

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    In-House training benefits:

    • Flexible length - sessions as short as 1-hour
    • Cost effective - great group pricing
    • Greatest impact in the shortest time
    • Excellent Team Building Opportunity
    • Certificate of Completion (always available in the App)
    • Comprehensive courseware as books (& available in the App)

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    To Be Engaged All Day

    Activities and discussion for engaged learning all day.

    Real world trainer

    An outstanding trainer

    On average PDT trainers have 15 years industry experience 7 years training experience.

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    Focussed on you

    We always tailor activities and scenarios to be relevant to you.

    Refresher course

    Refresher Course $0

    In-House and Public Class participants are welcome to join a public class in the same topic for 12 months.

    Price coaching

    1/2 Price Coaching

    We all know the importance of reinforcement, so we'll come back within 90 days of the original course 1/2 price.

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    Multi-modal Reinforcement

    Support, reinforcement & extension eLearning and videos in the App.

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